Son of the Revolution

Liana was born into a family where his father was a devote communist reporter and his mother who was accused of being part of a non-communist rightist group called the Hundred Flowers. The Hundred Flowers wanted to purify the communism that currently existed in China by finding faults in the existing communist regime. Lings mother did not criticize at first because her she had her job because of the Communist party and loved the party as a result. Mao Sedona, chairman of China, wanted to win the support of intellectuals so her leaders insisted he come up with three â€Å"out of duty', she came up with three which drastically changed her life.From then, the Hundred Flowers Movement changed to the Anti- Rightist Movement in an effort to extract people who did not believe in the communist way. Because their actions were against communism and a revolution was trying to be avoided, they sent anyone associated with the Hundred Flowers to a re-education camp to bring them back in favor of the communist party. Politics played such a large part in the Chinese society that people were tricked into criticizing the party and punished. Lings mother was separated from Liana and his family and sent to another part of China for her different political beliefs.Not only was Liana separated from his mother for her non-communist ways, he was bullied and shunned in school because everyone thought he was non-communist like his mother. Human relationships are also affected with the actions of his father. Due her beliefs, she lost her rank in the police as well as a dramatic cut in her salary. Lings father had to divorce his wife because he wanted to save the rest of his family by being punished with her by association. It is apparent that politics had such an impact on citizens that the relationship between Lining's father and mother could be so disgraceful that it led to a divorce.It broke â€Å"ties among his family, essentially ruining his mother's life and holding back the rest of the family in contributing to the Revolution†l. During the revolution when China closed all schools and Liana was unable to continue his education in college. But after the revolution, China reopened schools and Hen took his opportunity to continue his education. But upon his return to school, â€Å"he is shocked at the inability of students to rationalize freely. The school seemed to be almost exactly the same as when Liana had attended school so many years earlier.Lings visit showed the power that the education system has on youth, and how easily shaped those individuals can be from such a young age†2. Liana describes the behavior of university students and how the war between political parties affected their ability to express themselves in fear of punishment. It is evident that throughout Liana Hangs upbringing, politics was involved in his life in a way that would tear his family apart as well as open his eyes about the insanity that unionism brought to him. Hi s upbringing had made him believe that the world was out to get him.He portrays his childhood in a way that depicts himself as the bad guy in society. â€Å"l had been the victim of political movements since the age of three, first through my mother, then through my father, and now through an absurd coincidence in my own affairs. Society hated me. It turned me into an outcast and a thief†3 Liana feels that due to the chain of unfortunate events that society hates him. He grew up in an era where there were many political parties that actively sought out to make their ideology a reality.Due to the many conflicting ideas, Lings human relationships fell victim to the punishments that were not technically his own. The transformation that Liana Hen experienced from his childhood to his adulthood shows that politics affect human relationships. Through his series of events, it can be seen in his memoir The Son of the Revolution how his human relationships were affected such as the ca se with his mother who was banished and exiled from his family due to conflicting political beliefs.It can also be seen how politics affects human legislations by the actions of his devote communist father who divorced his wife in order to save his family from the punishments that would be implemented upon his wife. Apart from the consequences of his family political affiliation, Liana noted the affects of a particular political reign it had on growing kids in the education system. The imprint the many political movements had on Liana caused him to realize how destroyed his life is and convinced him that the world was against him. Politics is such a powerful concept that it is constantly affecting our lives and the lives of our neighbors.

Customer Engagement on Facebook

Individual Research â€Å"Customer engagement of commercial brand community on Facebook† Ms. Benchawan Phumphuengsri ID: 543-9374 iMBA Batch 3 Section 19 BP6993 Individual Research Submitted to Assistant Professor Dr. Kriengsin Prasongsukarn Graduate School of business Assumption University Submission date: 12 April 2013 Word count: †¦Ã¢â‚¬ ¦.. words Abstract The rise of the Internet in worldwide there are opportunities and challenges have emerged for marketing brands and products.In its early days, the Internet was seen as an opportunity for marketers to communicate with consumers, and even to engage the customer in two-way communications. However, consumers are becoming overcome by marketers’ attempts to engage them in relationship marketing strategies. The marketing managers and planners should apply new ideas in order to make their brand community more effective because traditional web sites are no longer motivating customers to return and interact to the site. So it is important for the marketer to find out the strategy that involves the development of a virtual community around the brand by focusing on perceived benefits such as social benefits, entertainment benefits and economic benefits to the customer by using online media and social network which are more powerful marketing tools in the current day. In addition, interactions among members can influence the selection of brands, making effective communities very important for the company.In order to get a better understanding of the important factors of community engagement behaviour, this study will show which factor lead to successful online strategies for the marketing on Facebook fan page by using Product Moment Coefficient Pearson Correlation (Bivariate) to analyse the variables and explain that how social benefits, economic benefits and entertainment benefits have a relationship on customer community engagement behaviour. Acknowledgements To complete my individual research, I wo uld like to thank you my advisor Assistant Professor Dr.Kriengsin Prasongsukarn for all helpful advices and guidance since the beginning up to the individual research completion. Moreover I have learned many things from him during the consulting time and he motivated me to try harder to understand and apply his teaching to real practice. I would like to thank to all of my friends, iMBA section 19 for their advice and encouragement which supported me to finish this individual research. Thank you to respondents of my questionnaires.Lastly I would like to thank my family who always believe in me that I could do study and work at the same time. I hope this research will be benefits the business towards understanding ways to enhance customer engagement with their brands. Table of Contents CHATER 1†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 1. 1 Background of the topic†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 1 1. 2 Statement of the problem†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 1. Research Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 1. 4 Scope of Research †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 1. 5 Limitations of research †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 1. 6 Significant of study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 1. 7 Definition of terms †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 CHATER 2 LITERATURE REVIEW†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5 2. 1 Theoretical Literature †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 2. 2 Related Literature Review †¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 2. 3 Summary table of findings of previous researches†¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ CHAPTER 3 RESEARCH CONCEPTUAL FRAMEWORK †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 3. 1 Theoretical Framework †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 3. 2 Conceptual Framework†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦ 12 3. 3 Research hypothesis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦.. †¦13 3. 4 Operationalization of the variables †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 CHAPTER 4 DATA ANALYSIS AND RESULT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 4. 1 Method of Research †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 4. Source of Data †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 15 4. 3 Research instrument †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦. 15 4. 4 Data Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦ 16 4. 5 Summary of Hypotheses Testing †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 22 CHAPTER 5 CONCLUSION AND RECOMMENDATION. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 23 5. 1 Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦ 23 5. 2 Recommendation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 24 5. 3 Future Study †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 25 REFERENCE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. . 26 Appendix A Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 28 Appendix B Questionnaire †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2 Customer engagement in a Facebook commercial brand c ommunity CHAPTER 1 INTRODUCTION 1. 1 Background of the topic The reason to select the studying community engagement behaviors in a Facebook brand community of customers is because nowadays Facebook is a very famous social-networking website that has impacts on daily life and it socially influences the people’s choices. The world is moving toward the cyber world is which internet connections are easily access and reachable for every households and businesses.This study will show how the customer community engagement behavior affects perceived benefits of the Facebook commercial brand, and user of its services and applications. We will focus on both male and female respondents who are Facebook users and fans of at last one brand on Facebook, because these people can respond to our questionnaire effectively as they already experience social-networking. The company is looking for ways to brand loyalty among customers as the brand community offers both companies and customers new ways to engage with each other.Whilst companies aim at engaging with influencing members’ perceptions, loyal customers about the brand, sharing information, and learning from and about customers (Algesheimer et al. , 2005), customers perceive value through the variety of practices that they execute offline and online (Schau et al. , 2009). Although originally, an online brand community referred to a community on the www, recently social media network has been added to companies’ marketing and brand building activities (Kaplan and Haenlein, 2010).Attracted by the great number of users of Facebook so, the creative marketing activity in Facebook brand community will draw people to participate and make the brand succeed. This study will help the firm understand more about customer engagement in the Facebook brand community. 1. 1. 2 Social Network, Facebook Over the last years, the ways people search, share information and communicate with each other has changed dramaticall y (Hennig-Thurau et al. , 2010). Social media networks such as Facebook, Twitter, or YouTube are playing a major role and are more important in business communication.The changes force the company and brand to focus on online services in order to create relationships to customers. Facebook allows companies several services to contact and communicate with their customers. Fan pages are a very interesting tool for companies to use. Usual characteristics of fans are self-identification as a fan, cultural competence, emotional engagement, co-production and auxiliary consumption (Kozinets et al. , 2010). The Internet brought the possibility to overcome geographical restrictions and also help the company build fan communities world-wide.In practice, Facebook users can be fans of a fan page by pressing the â€Å"like-button,† then it identifies that they like this brand and will present their profiles on social network. The content and information of fan page is automatically posted to the customer is Facebook news feed, and the customer can post comments on the fan page, interact with the brand, forward offers from the page as well as the interact with other community members (Jahn and Kunz. ,2012). 1. 2 Statement of problem As a social network, Facebook has affected the social life and activity of people in several ways.With its availability on many mobile devices, Facebook allows users to continuously stay in touch with friends, relatives and other connections wherever they are in the world, as long as there is access to the Internet. It can also tie people with same interests or beliefs through groups and other pages. This study will help the company to understand more how community engagement behavior in Facebook is important to the company for implementing the technique to create company brand perception and gain market share via Facebook.In addition, engaging with the brand community in different behaviors, receive different relationship benefits, for e xample entertainment, may make customers more satisfied. This assumption is based on the reasoning that customers. This study will investigate how a customer engagement behavior affects consumers perceived benefits, and assume a positive relationship between the constructs. (Gummerus et al. , 2012) 1. 3 Research objectives The research objective is to study the affects of community engagement behaviour of Facebook commercial brand on perceived benefits.The company can know more insight of customer behaviour especially the company who focuses on social network marketing activities. This study will help the company create marketing and content to their page on Facebook effectively to increase perceived benefit of the brand. * To study community engagement behaviour has a positive relationship on social benefit * To study community engagement behaviour has s positive relationship on entertainment benefit * To study community engagement behaviour has a positive relationship on economic benefit 1. Scope of research The research studied the affects of community engagement behaviour on three factors of perceived benefits. The three independent variables of perceived benefits factors are social benefit, entertainment benefit and economic benefit. The respondents of this research are male and female Facebook user in Bangkok. This research result would be advantage to the marketing department of the company who has community page of their brand on Facebook they can apply more attractive activities for their members.This study will help them to monitor their Facebook fan page effectively after they understand the fact that the brand community will help a firm draws individual customers and to create relationships with those customers, and also establishing long-term relationships. 1. 5 Limitations of research There are some limitations to this study of customer community engagement behaviours of commercial brands on Facebook. The study is limited to the engagement behavi our in a Facebook commercial brand community, while customers also engage with the brand in other ways.The limitations that need to be considered are first, self-selection of respondents affects the results which may come from inactive community users. Second, the behavioural measures were reported by the respondents themselves, and do not know that the answers are from actual behaviour or not. Finally, because the findings are based on commercial brand on Facebook page and the respondent have to be both Facebook user and commercial brand community page so this will represent only some portion of target customer of the company not the whole market 1. Significant of the study The findings in this study have several implications for social media strategies, and help the company to understand why customers participate in the Facebook brand community which is important to increasing more numbers of Facebook users to become brand community members and towards develop marketing on Faceboo k, which is lower cost than other commercial media. Firms may want to encourage and reward consumers to become more active on the site to receive maximal perceived benefits from the community (Gummerus et al. 2012). 1. 7 Definitions of Terms Fan pages the important tool on Facebook for brand communication. The company can use to integrate and interact with the customers effectively (Dholakia et al. , 2004). Community engagement behaviour is the customer behaviour that is more value than purchasing the product or service, and can be defined as a customer’s behavioural manifestations that have a focus as motivational drivers rather than purchasing by the brand or firm (van Doorn et al. , 2010).Social benefits results from interaction among the company and consumer and mention to recognition and also friendship (Gweinner et al. , 1998). Entertainment benefits is the relaxation and fun which customer perceive and could encourage community participation (Dholakia et al. , 2004). E conomic benefits refer to people joining brand communities in order to get discounts and time savings, or to take part in marketing activity campaign and competitions (Gwinner et al. , 1998). CHAPTER 2 LITERATURE REVIEW 2. Theoretical Literature Customer engagement in brand communities Customer engagement in brand communities causes the customer’s interactive experiences direct to the brand, is context-dependent, and develops consumers’ experience of brand value (Brodie et al. , 2011). Customer engagement is sometimes used to represent the highest form of loyalty (Bowden, 2009; Roberts and Alpert, 2010), but as behavioural indicator it comprises all kinds of behaviours, not only those that are characteristic of high degrees of loyalty (Libai, 2011; Narayandas, 1998).The customer engagement consists of five dimensions. First, customer engagement can be defined in a different ways depending on customer time, interest or preference this called customer’s resources. Second, it can generate in different of outcomes for the customer such as improvement in the service. Third, it can be different in scope and be momentary, for example on going behaviour or issuing a complaint. Fourth, it has various impact on the company both negative and positive impact. Fifth, customer can engage in the behaviours for specific purposes (van Doorn et al. , 2010).Consumers engage in a number of behaviours that tie their relationship with the brand. For example frequency of visit, buying behaviours, and intended behaviour which go beyond the traditional measure of the loyalty of the customer (Gummerus et al. , 2012). Perceived benefits of customer engagement in brand communities Before the existence of Web 2. 0, the customers did not consider social benefits important in an online context. They sought to experience trust benefit and special treatment benefit such as saving time and receiving special service rather than experience social benefit (Yen and Gwinner, 20 03).The previous research studied on practical benefits which included informational and instrumental benefits (Dholakia et al. , 2004) which are often achievable through a Facebook fan page set up by the company. This study is focused on social, entertainment and economic benefits which we called perceived benefits. The reasons that people use social networking site are social connections such as keeping in touch with their friends and exchanging information such as events or gossip, (Raacke and Bonds-Raacke, 2008). In similar interest, Foster et al. 2010) found the important motivation of people to participate the social network is the perceived information value from the community and the connection to their friends. The experiential value that derives the satisfaction of the customer of using online services is entertainment (Mathwick et al. , 2001; Nambisan and Baron, 2009; Nonnecke et al. , 2006). Entertainment benefit can be expected as an important more than e-commerce in a brand community context. The Facebook fan pages spend their time with the community page such as game applications (Gummerus at al. 2012). Many previous researches also show that entertainment plays an important role as shared and consumed content on social networking sites (Sheldon, 2008; LaRose et al. , 2001). Economic benefits (Gwinner et al. , 1998) mention to people connecting brand communities because they want to get discounts and time savings, or to be a part in awards and competitions. 2. 2 Related Literature Review Brand Community The companies aim to engage with the loyal customers, influencing the member to have good perception toward the brand, distributing information and earning form and about customers (Algesheimer et al. , 2005), customer perceive value from the variety of practice that they perform online and offline (Schau et al. , 2009). An online brand community referred to a community on the World Wide Web, recently social media has been added to companies†™ marketing and brand building activities (Kaplan and Haenlein, 2010). In this study, brand community is defined as a group of people who possess a particular brand or who have a strong interest in a brand, and who are active both online and offline (Muniz and O’Guinn, 2001; Jeppesen and Frederiksen, 2006).Research on brand communities found several different dimensions, including geographic concentration, social context, size, and temporality (Dholakia et al. , 2004; McAlexander et al. , 2002). Regarding the size, Dholakia et al. , (2004) found the differences between small group-based communities and big communities in terms of motivation to join the communities. Another dimension is their temporality in communities, some are unchanging and others are short-term.The temporal stability of community members can be benefit to marketers as well as longevity associates with a long-term, stable market. Finally, geographically concentrated or scattered are considered as a dimens ion of communities (Hur at el. , 2011) The keys of brand community participation are hedonic and functional. Functional goals mention to information sharing among community members, while hedonic goals lead customer to have a positive experience over the interactions among the member (Holland and Baker, 2001).Regardless of which aim is established before a participation, the effect of brand community on private lives has been growing, for example over actual product consumption and purchasing, or the formation of opinions toward products or brands (Hagel and Armstrong, 1997), since they have been changing the role performed by existing reference groups (Constant et al. , 1996). The firms have begun to use brand communities for the strategic purpose of getting closer to a specific target market segment.Members of a brand community define the outline and particular community activities by the inter-relationships between members who like the same brand, and as they share information ab out the brand (Muniz and Schau, 2005), they set up brand-centered sub-culture (Schouten and McAlexander, 1995), which could be applied for companies’ brand-building strategies. Then, the interaction between brand communities and companies is helpful for the firms to analyse customers’ characteristics and needs more accurately, so that firms can achieve long-term customer relationships at a lower cost. . 3 Summary table of findings of previous researches. There are many researchers who studied about the customer engagement, brand community, social networking, social benefit, entertainment benefit and economic benefit. The researcher name, objective and result are as follow: Table 2. 1 Previous empirical studies CHAPTER 3 RESEARCH CONCEPTUAL FRAMEWORK 3. 1 Theoretical Framework From previous research two engagement behavioural factors were found, one being community behaviour and one being transactional behaviours as independent variables (Gummerus et al. , 2012).The var iable measuring how often customers visit the page and react to the brand on Facebook. Therefore, the three constructs were social benefits, economic and entertainment benefits as mediator. The dependent variables were relationship outcome, one is satisfaction and one is loyalty. Figure 3. 1 Model of study on relationship benefits mediate the effect on customer engagement on relationship outcomes Source: Johanna Gummerus, Veronica Liljander, Emil Weman, Minna Pihlstrom, (2012),†Customer engagement in a Facebook brand community†, Management Research Review 35 (9), 857 – 877 . 2 Conceptual Framework The theoretical framework of relationship benefits mediate the effect on customer engagement on relationship outcomes (Gummerus et al. , 2012). The researcher adjusted the conceptual framework to study the relationship on customer engagement behaviour and perceived benefits as follows Figure 3. 2 Conceptual Framework There are three independent variables which are social benefit, entertainment benefit and economic benefit. The dependent variable of this conceptual framework is community engagement behaviour. . 3 Research hypothesis The hypotheses studies the relationship between customer engagement behaviour which is community engagement behaviour about the brand community on Facebook and perceived benefit which are social benefit, economic benefit and entertainment benefit and demonstrate that there is positive relationship of customer community engagement behaviour on perceived benefit for Facebook users in Thailand. Customer engagement in brand communitiesFrom previous studies, the researcher examined the customer behavioural engagement in a brand community relationship on perceived relationship benefits of Game Club in Facebook. For this study we will study a customer community engagement behaviour relationship on perceived relationship benefits of Facebook user in Thailand who are members of the commercial brand’s fan page. Perceived be nefits of customer engagement in brand communities From previous studies, the researcher examined the relationship benefits mediation of customer engagement on satisfaction and loyalty of Game Club in Facebook.For this study we will research the relationship of customer community engagement behaviour and perceived benefits which are social benefit, entertainment benefit and economic benefit of Facebook user in Thailand who is fan page of the commercial brand. Hence, the hypothesized model can be summarized as shown below: H1: Community engagement behaviour has a positive relationship on social benefits. H2: Community engagement behaviour has a positive relationship on entertainment benefits. H3: Community engagement behaviour has positive relationship on economic enefits. 3. 4 Operationalization of the variables CHAPTER 4 DATA ANALYSIS AND RESULT 4. 1 Method of Research The Facebook user who is a member of the fan page of the brand on Facebook is defined as a target group to distrib ute the questionnaire in order to test the hypothesis. The questionnaires are available into two methods; one is online questionnaire and second is questionnaire paper. The respondent who answered the questionnaire of this study is all Thai Facebook users and also being a fan page of commercial brand on Facebook.The questionnaire combined 4 constructs which are customer community engagement behaviour construct, social benefit construct, entertainment benefit construct and economic benefit construct and consists of 23 questions which this research applied the question from the previous study base on this research objectives. 4. 2 Source of Data This research was applied from the previous study of customer engagement on Facebook. The information was collected from 208 respondents who are Facebook users and members of a commercial brand fan page and were tested to prove the hypotheses.The researcher collected data by distributed 58 questionnaires in Siam Square, Assumption University a nd Thai Summit Tower building in Bangkok, and posted a questionnaire online for Thai Facebook users and there is 150 respondents from online questionnaire. The date duration to collect the data is 24th February 2013 to 12th March 2013. 4. 3 Research instrument The instruments for gathering the data for the research are online questionnaire and paper questionnaire.To test the hypothesis the question paper consists of varies specific questions to measure the relationship of community engagement behaviours on three perceived benefit, social benefit, economic benefit and entertainment benefit. The questionnaires consist of four constructs. The Community engagement behaviours the perceived benefit statement was measured on a Five-point Likert scale with the anchors â€Å"Strongly agree† – â€Å"Strongly disagree†. Table 4. 1 Measurement Scale 4. 4 Data Analysis In this research, there are three types of data analysis.First, this study uses descriptive analysis to ana lyse the frequency and percentage of the data in screening question and demographic information. Second, this research use reliability analysis to test the reliability of each question for dependent and independent variables. Finally, this research use inferential analysis to analyse the correlation between variables by using Pearson correlation (Bivariate). Descriptive Analysis After screening question of the questionnaire from 208 respondents there are 200 respondents who are Facebook users and be a member of brand fan page and 8 respondents who are not Facebook user.The following table shows the frequency and percentage of demographic by using descriptive analysis. Table 4. 2 Screening question Facebook user From table 4. 2 of 208 respondents, we found 200 respondents are Facebook users 96. 2% (200) and 3. 8% (8) are not Facebook user. Brand fan page on Facebook From table 4. 2, after the first screening question we got 200 respondents who are members of a brand fan page on Faceb ook. Frequency of visit fan page From the table 4. 2, the highest percentage of visits to brand fan page on Facebook of the respondents is 1-3 times per week and the lowest percentage is once a month or seldom.There are 37. 5% (75) of respondents who visit 1-3 times per week, 29. 5% (59) of visit daily, 20% (40) of 4-6 times per week, 7% (14) of 2-3 times per month and 6% (12) of once a month or seldom. Table 4. 3 Demographic information Factor of Gender From the table 4. 2, the highest percentage of respondents was female. There are 56. 5% (113) of female respondents and 43. 5% (87) of male respondents. Factor of Age From the table 4. 2, the highest percentage of respondents was age 25-29 years old and the lowest percentage is age below 20 years old.There are 69% (138) of age 25 to 29 years old, 16% (32) of age 21 to 24 years old, 12. 5% (25) of age 30 and above and 2. 5% (5) of age below 20 years old. Factor of education level From the table 4. 2, the highest percentage of respond ents was college/university level and the lowest percentage is high school level. There are 66. 5% (133) of college/university level, 31. 5% (63) of advance degree level and 2% (4) of high school level. Table 4. 4 The Analysis of Descriptive statistics of constructs by using Average Mean and Standard Deviation Reliability AnalysisThe purpose of testing the reliability is to measure the question of each variable by using Cronbach’s Coefficient Alpha test. The results of each variable are as follows: Table 4. 5 The reliability Analysis of Research Instrument From table 4. 5, the results show that the reliability of all variables is greater than . 6 so all questions are reliable to use for this study. Inferential Analysis There are 3 independent variables which are social benefit, entertainment benefit and social benefit to analyse the relationship with community engagement behaviour by using Coefficient Pearson Correlation (Bivariate).Each independent variable has a positive re lationship to community engagement behaviour and significant value is less than 0. 01 which means all hypotheses are fail to reject (supported). Hypothesis 1: Community engagement behaviour has a positive relationship on social benefits. Table 4. 6 The Analysis of relationship between Community engagement behaviour and Social benefit As the result in table 4. 6, the sig. is equal to . 000 which is less than . 01 (. 000

Characteristics Of Maya Angelou - 799 Words

Maya Angelou What characteristics make up a good leader? A few that might come to mind are bravery, being inspirational and helpful, and being able to present and write well enough to captivate an audience. These are the characteristics that made Maya Angelou a good leader. Maya Angelou was very brave. One of the things that makes her brave is being able to talk about being sexually abused. At the young age of seven, Angelou was sexually abused by her mother’s boyfriend. This happened while she was briefly staying with her mother in St. Louis. For the rest of her life, she would have that memory in her brain, reminding her of such a traumatic experience. In 1970, Angelou had an autobiography that was on the New York Times’ bestseller†¦show more content†¦Maya Angelou was inspirational and helpful to others. She has helped people to look at themselves and other people in different, better ways. Angelou also had a joyful and loving personality. She was very engaged in everyt hing that she did (Hoffert). Along with her outstanding personality and inspiration to others, Angelou was helpful. She helped people from many nations and bridged divides between races. This was such an admirable trait that a residence hall at Wake Forest University was named after Angelou (Kennedy). It has been said by Toni Morrison that she was there when you need it the most. Morrison has a firsthand experience with this because Angelou was the first person not in the family to call when Morrison’s son died (Hoffert). Although Angelou did lots of things that people looked up to her for, there are some people that dislike her and some of her beliefs. One of those things that people dislike about her is that she is pro-communist. Along with being pro-communist, she supported Castro, who led the Cuban Revolution. Castro was also a communist so these two reasons go hand in hand. American beliefs were anti-communist. 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Rousseau’s Second Discourse - 1468 Words

The last paragraph of the prelude to the Second Discourse is an impassioned appeal whose scope transcends the boundaries of time and space alike, calling for readers to pay attention to the history of man and society that Rousseau is on the verge of putting forth. Beginning with this authorial intrusion—a form of literary apostrophe—the essay adopts historical writing as its primary narrative mode. This method stands in direct contrast with the approach Thomas Hobbes takes in his Leviathan, in which the Englishman sets out to prove propositions as one might do geometrically, by preceding from valid arguments and sound premises. Rousseau’s rejection of philosophy, at least as he understands it in the Second Discourse, embodies the emphasis†¦show more content†¦Most importantly for Rousseau, however, is not necessarily how history lets him see how men might have been or how history lets him strike a balance between grasping the intricacy of human history a nd succeeding fluidly from one thought to another; it is how framing his work in such a way lets him give the greatest demonstrative proof of the point he makes. The first part of the work consists in a history of mankind until the institution of the social contract, and it reads easily and freely, just as man in Rousseau’s conception was in those days. The second part of the Second Discourse, which deals with the critique of the social contract itself, however, reads much more heavily, as if Rousseau were attempting to give the reader a taste of the gravity the social contract itself imposes upon man. 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The Cruelty of Animal Research, Testing, and Experimentation

The Cruelty of Animal Testing and the Need for Alternative Methods In his book Inhumane Society: The American Way of Exploiting Animals, Dr. Michael W. Fox estimates that twenty-five to thirty-five million animals are used in the United States each year for laboratory testing and research (58). Research involving tests done on animals is unnecessary and cruel. More humane methods of research need to be employed. Fox states that animal tests on cosmetics and household products are nothing more than a public relations campaign to dispel public concern and give a false sense of security (61). Laboratory animals are needlessly exploited and made to suffer cruelly in the name of research and testing. Fox also states that most†¦show more content†¦This substance could be anything from mascara to oven cleaner. The rabbits eyes are kept clamped open during this painful process and usually no anesthesia is administered to the animal. Rabbits are then examined periodically for a period of days or weeks. Reactions, which range from inflammation and clouding of the cornea to rupturing of the eyeball, are recorded. The rabbits that survive the Draize test are then used for skin irritancy tests (27). Sequoia states several important reasons why the Draize test should not be used anymore. Rabbit eyes and human eyes are not the same. Therefore, substances that are damaging to a rabbits eye may not be toxic to a humans. Similarly, substances that are very irritating to human eyes may have no effect on a rabbits eyes. This test is also difficult to reproduce, and results vary from laboratory to laboratory (28). Sequoia gives several alternatives to the Draize test. One is called the EYETEX System, which is used to determine the eye irritancy of specimens ranging from toothpaste to paint. This system is rapid, easy to perform, objective, reproducible, and inexpensive. 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Australian Migration Law and OMARA Practice - Myassignmenthelp.Com

Questions: 1.Prepare a letter of advice, in plain English, for Jeffrey in relation to the procedural, accounting and ethical requirements he would have to meet to comply with the requirements under the Migration Act 1958, the Migration Agents Regulations 1998 and the Code of Conduct in relation to being appointed by Wood Engineering as their migration agent and charging them for the work 2. What are your obligations as a registered migration agent (if any) under the Code of Conduct? Answers: Answer 1 To, Mr. Jeffrey Jacob Date: 09/08/2017 Subject: procedural, ethical, and accounting requirements for Migration Agent and requirements to make valid visa application of UC sub-class 457 Temporary Business Entry visa. Sir, This letter addressed the concern of Mr. Jeffery Jacob, for the purpose of providing guidance on procedural, ethical, and accounting requirements which must be comply by migration agents, and also states the requirements to make valid visa application of Class UC sub-class 457 Temporary Business Entry visa. These requirements are for those agents who are registered under Migration Act 1958. Jeffery Jacob is a registered Migration agent. Wood Engineering, civil engineering Company in Geelong, Victoria, consults with Mr. Jacob for sponsoring Ms. Josephine Ladders as a civil engineer under the Class UC sub-class 457 Temporary Business Entry visa. Therefore, it is necessary for Jeffery to know all the procedural, ethical, and accounting requirements related to this profession. There are number of regulations which are stated by Migration Act 1958 and Migration Regulations 1998, and Migration Regulations 1994. These regulations define the rights and obligations of clients as well as migration agent. It is the duty of migration agents to perform their operation in such way which enhances the dignity of this profession. Requirements to make valid visa application: The temporary Work (Skilled) visa (subclass 457) allowed the skilled workers to enter into Australia and worked for a business which is approved in Australia. Applicant must be sponsored by an approved business, and businesses are eligible to sponsor visa applicant if they are not able to find Australian citizen or any permanent resident for the purpose of performing skilled work[1]. Schedule 1 of Migration Regulations 1994 contains schedule 1223A[2], which states the process of making valid visa application of the Temporary Business Entry (Class UC) visa. Clause 1(b) of this schedule states that if applicant wants to satisfy the criteria for the purpose of granting Subclass 457 (Temporary Work (Skilled)) visa and clause (bb) does not apply on applicant then visa applicant can made the internet application, and such can be made through form 1066Employer Sponsored Workers (e457). Clause 1(ba) of this schedule states that if applicant wants to satisfy the criteria for the purpose of granting Subclass 457 (Temporary Work (Skilled)) visa and clause (bb) does not apply on applicant then applicant is not able to make application as per paragraph b in those situations which are specified by the Minister in an instrument. Clause 1(bb) of this schedule states that, in case applicant wants to satisfy the secondary criteria for the purpose of granting Subclass 457 (Temporary Work (Skilled)) visa, and combined application is not made by applicant for the purpose of satisfying primary criteria related to this visa, then in such circumstances application can be made in the form of internet application in the form specified by minister, and such application can be made through form 1066s Employer Sponsored Workers (e457)[3]. Clause 1(bc) of this schedule states that if applicant wants to satisfy the secondary criteria for the purpose of granting Subclass 457 (Temporary Work (Skilled)) visa and clause (bb) does not apply on applicant then applicant is not able to make application as per paragraph b in those situations which are specified by the Minister in an instrument. As per Immi 13/063, clause 1 (ba) and (bc), electronic form of application is prevented by DIBP and also by Department of Immigration and Citizenships systems. For the purpose of clause 1 (ba) and (bc) Immi 13/063 states the different way of making the application: Application can be made through the form which was provided with written authorization. Such form must include the name and position number of the officer who authorize such form, and must be mailed at e457.Manual.Lodgement@border.gov.au with a copy of the authorizing email. As per clause 3 of this schedule, valid visa application can be made by applicant, who is inside or outside Australia. It must be noted that such person must not be in immigration clearance. This schedule further states that applicant who wants to satisfy the primary criteria must meet the requirements states under sub clause 457.223(2) and (4) of Schedule 2 that is: Related occupation of the applicant must be nominated, and it must be approved under section 140GB of the Act and its approval must not be ceased under regulation 2.75. Decision related to nomination must not be made under section140 GB of the Act. Person who nominated the occupation must not bar under section140M of the Act[4]. For the purpose of applying visa application, applicant must be nominated by an approved sponsor and must possess all the skill requirements. Visa applicant also required to fulfill obligations related to registration and licensing for the occupation, and must able to communicate in certain level of English. It is necessary that visa applicant must possess skills in the occupation which is approved by the government of Australia. Applicant must show the documents related to the experience of nominated occupation, and other necessary documents also which are listed in the checklist of Document for visa applicants.[5] After completing all the above requirements, agents are also bound by some ethical, procedural, and accounting requirements which are stated below: Method of notification for the purpose of providing assistance to visa applicant is described in Regulation 7G of the Migration regulations 1998[6]. Agents are responsible to provide notification to the department related to the client under section 312A[7] of the Act. Section 313 of the Act states that must provide statement of service to the assisted person, and such statement of service states all the provisions related to instructions given by client and services provided by agent. Agreement must state the fees charged from the client for the purpose of providing services, and also state the method on the basis of which fees is calculated and other amount related to disbursements[8]. Section 314 of the Act states that, Migration Agent regulations state the code of conduct for migration agents and it is the duty of migration agent to conduct their operations as per code of conduct[9]. Part 2.1 of code of conduct states that, agents must act as per the law and legitimate interest of his or her client. Agents must act in competent and fair way with the clients and with department also. This part further states that, migration agent must not deal with the client if agent would have any conflict of interest with the client. Part 2.3 of code of conduct states that, migration agent must take adequate measures for the purpose of avoiding financial loss to the client. Part 2.5 of code of conduct states that, migration agent must update their knowledge related to the Migration Act 1958, Migration Regulations1994, and other elated laws. Part 2.6 of Migration Agent Regulations 1998 Schedule 2 states that, for the purpose of making an application under Migration Act or Migration Regulations, agent must considered the objective criteria. Part 2.8 of code of conduct states that, agent must take instructions in written form from client, and act as per the instructions of the client. Part 2.11 of code of conduct states that, agent must include their registration number while advertising, and advertisement must be in English language. Part 2.18 of code of conduct states that, agent must act within reasonable time period after receiving necessary instructions. Part 2.20 of code of conduct states that, agent must charge adequate amount of fee from the client. Part 2.21 of code of conduct states that, agent must submit the application with all the necessary documents[10]. Part 3.2 of code of conduct states that, agent must maintain the confidentiality and must not disclose client information. Part A of this section states that agent must provide consumer guide to client. Part 3.3 of code of conduct states that, agent must inform the client that they are entitled to receive the copy of application and other documents. Part 3.4 of code of conduct states that, agent must maintain contact details and address of the client[11]. Part 6.1 of code of conduct states that, agent must maintain proper records of the documents related to client for the period of at least 7 years[12]. Part 11.3 of code of conduct states that, contract between agent and client must contain the provisions related to code of conduct[13]. Financial obligations of agent: Part 2.20 of code of conduct states that, agent must charge adequate amount of fee from the client. Part 5.2 of code of conduct states that, agent must inform the client about the charges and estimate time for processing the application. Part 5.4 of code of conduct states that, agent must inform the client about the method of calculating the fees. Part 5.5 of code of conduct states that, agent must know about the effect of section 313 of the Act that agent is not entitled to receive the fee if they did not provide service agreement to the client[14]. Part 7.1 of code of conduct states that, agent must maintain separate account with financial institution, and part A of this section states account of the client must be included in the name of the financial institution. Part 7.2 of code of conduct states that, agent must hold particular amount in the account of client for agreed block of work. Part 7.4 of code of conduct states that, agent must maintain all the financial records of thee client which includes date and amount related to each deposit, etc. Part 7.6 of code of conduct states that, in case agent work with client on the basis of refund policy then it is the duty of agent to take adequate steps to refund the amount of client[15]. Regulation 2.126 states the factors related to first installment of visa application charge. Following are the charges of Class UC sub-class 457 Temporary Business Entry visa[16], and other disbursement fees and professional fees: Product Quantity Price UC457 Temporary Work (Skilled) 1 $ 1080 GST - 0 Translating services - $ 220 English language and courier fees - $500 Other services - $1000 Professional fees - $1000 Total - $ 3800 Thank You Answer 2 In the present case, Josephine reported to Mr. Jacob that she is not receiving the same payment which is stated in her contract with wood engineering. Wood engineering paid her amount which is less than the amount stated in contract. Jeffery contacted to wood Engineering for the purpose of confirming this information, and company stated that this information is true. As per code of conduct of migration agents, Mr. Jacob has various obligations towards the Josephine and these obligations are stated below: Part 2.6 of Migration Agent Regulations 1998 Schedule 2 states that, for the purpose of making an application under Migration Act or Migration Regulations, agent must considered the objective criteria. This part further states that agent must be frank and true about the chances of success while assessing the request of the client in preparing a case or filing an application under Migration Act or Migration Regulations[17]. In other words, agent must give fair and true advice to the client about the chances of success of visa application made by client while preparing and analyzing the facts of the case of the client. Part 2.7 of Migration Agent Regulations 1998 Schedule 2 states that, in case client seeks opinion from the migration agent related to the chances of successful result of the visa application made by client, then agent must give written advice to the client. Such advice must be given in reasonable time period. It must be noted that agent can also give oral advice to the client, but only when oral advice given by agent is similar to the written advice. This part further states that migration agent must not hold any fake or unjustified chances of success while making advice to the client on visa application made by client[18]. Part 2.17 of Migration Agent Regulations 1998 Schedule 2 states that, in case visa application made by client is exasperating or grossly unfounded then it is the duty of registered migration agent that he must not encourage the client for the purpose of making application, and must give written advice to the client that in his opinion application made by client is exasperating or grossly unfounded. Even after taking these measures, client wants to make visa application under Migration Act and Migration Regulations then agent must take written acknowledgment from the client related to the advice given under paragraph (b) of this part[19]. It must be noted that Section 306AC of the Act states that minister has power to make reference of registered migration agent to the Authority for the purpose of making disciplinary action in case refusal rates related to visa application of specific class of that agent are high[20]. Therefore, Jeffery can help the Josephine by ensuring the above mentioned provisions, and he can also help her by providing the fair advice. Mr. Jacob is also under obligation to inform the department about this matter. BIBLIOGRAPHY Websites DIBC, Temporary Work (Skilled) visa (subclass 457), https://www.border.gov.au/Trav/Visa-1/457-#tab-content-1, Accessed on 11th August 2017. FRL, Forms, Fees, Circumstances, and different way of making an application, https://www.legislation.gov.au/Details/F2016C01005, Accessed o 11th August 2017. Migration Act 1958- Section 140. DIBC, Temporary Work (Skilled) Visa (Subclass 457) Document Checklist For Visa Applicants, https://www.border.gov.au/Trav/Visa-1/457-/Temporary-Work-(Skilled)-visa-(subclass-457)-document-checklist-for-visa-applicants, Accessed on 11th August 2017. DIBP, Global visa processing times, https://www.border.gov.au/Trav/Visa-1/457-, Accessed on 11th August 2017. Statutes Migration Agent Regulations 1998 Schedule 2. Migration Regulations 1994 - Schedule 1. Migration Act 1958. [1] DIBC, Temporary Work (Skilled) visa (subclass 457), https://www.border.gov.au/Trav/Visa-1/457-#tab-content-1, Accessed on 11th August 2017. [2] Migration Regulations 1994 - Schedule 1. [3] FRL, Forms, Fees, Circumstances, and different way of making an application, https://www.legislation.gov.au/Details/F2016C01005, Accessed o 11th August 2017. [4] Migration Act 1958- Section 140. [5] DIBC, Temporary Work (Skilled) Visa (Subclass 457) Document Checklist For Visa Applicants, https://www.border.gov.au/Trav/Visa-1/457-/Temporary-Work-(Skilled)-visa-(subclass-457)-document-checklist-for-visa-applicants, Accessed on 11th August 2017. [6] Migration Regulations 1998- Regulation 7G. [7] Migration Act 1958- Section 312A. [8] Migration Act 1958- Section 313. [9] Migration Act 1958- Section 314. [10] Migration Agent Regulations 1958 Schedule 2- part 2. [11] Migration Agent Regulations 1958 Schedule 2- part 3. [12] Migration Agent Regulations 1958 Schedule 2- part 6. [13] Migration Agent Regulations 1958 Schedule 2- part 11. [14] Migration Agent Regulations 1958 Schedule 2- part 5. [15] Migration Agent Regulations 1958 Schedule 2- part 7. [16] DIBP, Global visa processing times, https://www.border.gov.au/Trav/Visa-1/457-, Accessed on 11th August 2017. [17] Migration Agent Regulations 1998 Schedule 2- Part 2.6. [18] Migration Agent Regulations 1998 Schedule 2- Part 2.7. [19] Migration Agent Regulations 1998 Schedule 2- Part 2.17. [20] Migration Act 1958- Section 306.

The Nature Of Squids Essays - Food And Drink, Squid, Asian Cuisine

The Nature Of Squids The Nature of Squids Squids are among the most varied and unique of all invertebrates. They are mollusks of the Class Cephalopod, along with the nautilus, cuttlefish, and octopus. Squids are highly evolved, and have developed a number of traits uncommon to most other mollusks. Fossil records of cephalopods have dated back the Cambrian Period (about 600 million years ago). Structurally, squids have only small variations of a basic theme common to all cephalopods. They are spherical or cigar-shaped with two fins used to stabilize movement when swimming. Ten arms are easily distinguished emerging from near the mouth Eight of these arms each have four rows of suction cups encircled by rings of chitinous (horny) hooks. These suction cups provide a means of attaching to rocks or holding its food with a powerful grip. The other two arms are called tentacles, and are contractile and longer than the other eight. These tentacles have spatulate tips, which have suckers on their undersides. The contractile tentacles are primarily used to seize prey and pass it to the shorter arms, which hold it at the squids beak. The beak of a squid is a very powerful tool shaped like a parrots beak, and used for almost the same purpose. With it, squids can easily crack the shells of their prey (which usually consists of crabs or other small animals). A pair of giant eyes can be found near the mouth of the squid. The eyes are fairly complex, which is a trait lacking in most invertebrates. Their structure is similar to that of humans, and comparable in ability. The internal arrangements of squids consist of a mantle that surrounds the bodys organs, as with most mollusks. However, although mollusks are generally characterized as having external shells, most cephalopods contain internal shells, or lack them altogether. Squids have very small shells, called pens, found near center of their bodies. Squids (and cephalopods in general) possess several unusual abilities that help them deal with their predators (which range anything from large fish to sperm whales). Their lack of an external shell allows them to squeeze into very tight places, enabling them to conveniently and easily hide from their enemies. When confronted with a dangerous animal away from hiding places, however, squids seem to have a disadvantage when compared to other mollusks with external shells. If attacked, they have no exterior protection. To counter this potential crisis, they have adapted a number of tactics. First, they are capable of temporarily altering the color of their skin, in effect camouflaging themselves. They can shift their appearance from a deep brown color, to a white, or almost transparent quality. Along with this, they are able to slightly change the texture of their skin. This form of camouflage allows the squid to take the form of rocks, seaweed, or other ocean-dwelling objects. If a hazardous foe is not fooled by camouflage, the squid can release an ink cloud. The ink cloud has a number of helpful characteristics that can ward off enemies. The cloud initially causes the nearby water to become dark and cloudy, reducing the enemys visibility and allowing the squid to escape from danger. Some deep-sea squids contain bacteria in their ink so that the cloud glows, and scares away harmful rivals. Also, the cloud usually takes on the form of a shape resembling a squid, providing a distraction from the real one. Another quality of the ink is that it can completely reduce the opponents ability to smellone of the key components for searching for prey found in many predators. Squids are usually seen swimming in large schools. They are capable of great bursts of speedup to 23 mph, by utilizing a highly advanced form of water-jet propulsion. Of the 375 known species, they can range in size from 8 inches to 60 feet long. It is the largest of all aquatic invertebrates. Depending on the species, squids can live from 1.5 to 3 years. A highly advanced mollusk of widely varied extremes, squids have proven to be well adapted to their environment, and have carved their own irreplaceable niche into the oceanic community. Squids have always been of major importance to the ecology of the world, and will most likely continue to be so for